Brand concept

「身」になじみ
「装」にとけこみ
「今」を共に過ごす
移ろいゆく日々は互いの確たる個性を照らす。

動詞の語尾につくことで、柔らかな印象と優しいイメージを連想させる形容動詞の「～やか」の造語がブランド名の由来。

YArKAを纏う佇まいに「凛・美・靭」を託す。
創造・自由・直感を束ね、無意識の偏見を削ぎ落とし、無垢な潔さに満ちた作品とプロダクトを展開。



Settling into the [ BODY ]
Blending into your [ STYLE ]
Sharing the [ NOW ]
The ever-shifting days illuminate the steadfast individuality in each of us.

The name YArKA is derived from a coined word based on 「～やか (yaka)」, a Japanese adjectival suffix that evokes softness and gentleness when added to the end of a word.

To the presence of those who wear YArKA, we entrust [ RIN (dignity) / BI (beauty) / JIN (resilience) ].
Bringing together creativity, freedom, and intuition, and stripping away unconscious bias, we present works and products filled with pure, unadorned clarity.